Your people research, interview stakeholders, develop frameworks, analyze markets, build presentations, test hypotheses, and deliver recommendations.
Then the engagement ends. Deliverables go into project folders. Research disappears into SharePoint. Interviews become forgotten recordings. Methodology stays in a senior consultant's head.
Six months later, another team encounters a similar problem. They don't know the previous work exists, can't find it, or don't know which colleague to ask.
So they start over.