WHO WE ARE / LIBERATE IT

About Liberate IT

Knowledge is power. We believe that power belongs to the people.

The printing press, personal computer, and internet transformed the world by putting powerful information tools into the hands of ordinary people. Each revolution made knowledge more accessible and weakened the institutions that controlled its creation and distribution.

But somewhere along the way, that promise was compromised.

Today, enormous amounts of human knowledge are trapped inside proprietary platforms, unnavigable archives, and opaque algorithms. The people who create that knowledge often have little control over how it's discovered, distributed, or used.

We founded Liberate Information Technologies to change that.

A woman works on a laptop while surrounded by books, combining digital tools with hands-on learning
A quiet library hall lined with shelves, representing knowledge waiting to be discovered

Our Mission

MISSION / 01

Liberate IT exists to liberate human knowledge and empower individuals to consume, create, and distribute information without asking permission from publishers or platforms.

We build software that helps creators, educators, researchers, businesses, and organizations make better use of the knowledge they've already created.

Our products turn neglected archives into searchable libraries, transform existing content into new publications, extract useful intelligence from recorded conversations, and deploy AI assistants grounded in your own expertise.

We turn trapped information into useful intellectual infrastructure.

OPERATING PRINCIPLES

What We Believe

Liberate Information.

Knowledge is most valuable when people can find, understand, share, and use it.

Increase Individual Agency.

Technology should expand human capabilities and independence—not create new forms of dependency.

Demolish Gatekeepers.

Creators should control their content, their audiences, and the infrastructure connecting them.

Fight for the Users.

Artificial intelligence should extend human expertise, not replace human judgment, creativity, or responsibility.

Build the Future.

Technological progress doesn't automatically produce human freedom. A better future must be deliberately built.

Learn More

Read the Liberate Manifesto and explore the ideas behind our mission.
People gathered around a table sharing ideas and working together

THE PERSON BEHIND THE WORK

Our Founder

Liberate IT was founded in 2026 by Joshua David Tobler, a lifelong technology enthusiast who built his first video game at eleven and his first website at twelve.

After studying International Business and Digital Marketing at Utah Valley University, Joshua worked in search engine optimization and software development, developing a deep interest in how information systems shape what people can discover, create, and accomplish.

Watching the internet evolve from a decentralized instrument of individual empowerment into an ecosystem increasingly controlled by a handful of powerful platforms inspired him to pursue a different approach.

He founded Liberate IT to help recover the original promise of the information revolution—and ensure that artificial intelligence becomes a force for individual empowerment rather than centralized control.

A person working at a laptop in a bright workspace, illustrating the hands-on work of building technology
An open book and laptop set out together, suggesting ideas moving from creation into the world

The Future We're Building

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We envision a world where creators own their work, organizations can access their accumulated knowledge, and technology makes human expertise more valuable—not less.

Where powerful information systems belong not just to governments, platforms, and enormous corporations, but to individuals, creators, and communities.

The knowledge is already there.
It's time to liberate it.

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